Scarcity: the gap between limited—that is, scarce—resources and theoretically limitless wants. We tend to be more attracted to those options or opportunities that are in short supply or time-limited in nature.
I had just started dating the X. We lived about 20 minutes away from each other, and he did not like to come to my house because of the cats (he said he was allergic). So I was spending a lot of time at his rental home. I felt disconnected from my own life (not to mention said cats), and I joked one day that if the apartment attached to his house ever became available, that would be a perfect solution.
The very next day he said he had “happened” to talk to the landlord and the apartment was going to be available at the end of the month. He asked if I wanted to move in and use that part of the house for an office and for my cats? But it was a 12 month rental and if I didn’t want it, that would mean I’d be stuck driving back and forth for another year. It was a scarce resource, which not only made it more attractive, the fact that it was time-limited activated a level of fear in me–what if I lose out on this one opportunity?
Yes, there were other reasons I overrode caution and common sense and moved in when I barely knew him. But when I think back on it, the biggest thing was this idea that if I didn’t act now, I would be stuck in a crappy situation for a year.
Consumer research shows that the idea of scarcity is a powerful way to convince someone to buy something. And some narcissists use this to get us to “buy” them. Why? Well, the sooner they can lock someone into a relationship with a commitment that is difficult to break (moving in together, buying a house, getting married, having a baby, etc.), the sooner they feel they can drop the exhausting mask they are wearing to appear wonderful (or even normal).
Here are a few thoughts about some of the ways they use this tactic:
~ They make it clear they are in demand in some way. This communicates that their love or attention is scarce and therefore more valuable. They may tell you stories of how many women or men are interested in them, how popular they are, etc.
~ They limit time in some way, such as my own example above. They have to get married right away because of some financial benefit, they need to have a baby before they get too old, they will be moving away soon, etc.
~ They limit their attention, thus making you crave it more. They can only see you once a week. They are “too busy” to talk or text. They have “a lot going on at work” and are preoccupied. Then, when you do get their attention, it is all the more rewarding. You feel special that they made time for you in their busy life. You must be special.
~ They convince you that finding a “good man” or “good woman” is a rare and unusual occurrence. They might muse about how hard dating is, and how magical it is that you two have found each other. The local area is such a dating desert that it is truly amazing to find someone so compatible.
I also want to point out that while I do believe that the above can be tactics used by narcissists, they are also fears we ourselves have which can make it hard to look at the possibility of relationship with clear eyes. We have our own worries about scarcity, which I believe is part of why the narcissist knows this a great way to manipulate people.
So, how does one resist being manipulated by the idea of scarcity? Trust that if the relationship is truly good for you, there will be time enough for whatever needs to happen. And if the person is really interested (and non-toxic) they won’t try to convince you that you are somehow lucky to get their attention or be in a relationship with them. Remind yourself that there truly is no rush. The healthy way forward is to let things evolve and unfold over time. In terms of love and relationships. scarcity is a myth.
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ABOUT THE AUTHOR
Ann Betz is the co-founder of BEabove Leadership and an expert on the intersection of neuroscience, coaching, trauma and human transformation. She speaks, trains and coaches internationally, and writes about neuroscience and coaching as well as relational trauma. Ann is also a published poet who loves cats, rain in the desert, and letting things unfold.